| Jump Start Your Business Brain |
 |
 |
An extraordinarily clear and exciting book about your Core Marketing Message. Doug hall has repackaged the concept of your USP (Unique Selling Proposition) in a very powerful and persuasive way. He asserts that the way you formulate and express three things - Your Overt Benefit, Reason to Believe and Dramatic Difference makes all the difference whether your product or service is successful or not. Primarily focused on products, this formula is still very useful for services. Hall will convince you once and for all that your message not only matters but is the key to marketing success. And then he gives you the tools to build that message.
Jump Start Your Business Brain: Win More, Lose Less, and Make More Money 
|
directedfocus offers business owners a platform for moving toward a bigger future, even when their business is in turmoil. For more information, please contact us at 03 53180250, or learn more about the Business Challenge Network here
