| A Technique for Producing Ideas |
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 A Technique for Producing Ideas reveals a simple,
sensible idea-generation methodology that has stood the test of time.
First presented to his students in 1939, published in 1965, and now reissued. A deceptively simple yet powerful guide that details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas. Knowledge is only rapidly aging facts. Principles and method are everything. Ideas are only new combinations of old elements. Look for the relationships:
* Listen for meaning in relationships in the material. Don't look at them too directly. Turn them around. Try fitting the puzzle together differently. Write down the partial ideas. Burn yourself out. Keep going. * Take a break. Put it out of your head. Let your unconscious work on it. Do something else that stimulates your imagination. * Out of nowhere your ideas will appear. * Be merciless with your ideas. Do they hold up? Are other people excited by them? If not, rework them.
A Technique for Producing Ideas 
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