7 Principles for High Performance Print E-mail

natural_advantage.jpgI'll come out and say up front that I absolutely adored this book.

May be it's my farming background and interest in plants and gardening but the concepts and the model just clicked for me. I've been told by those with no real affinity with growing things that this book was not anything like I'd suggested. More's the pity that we have lost touch with nature, and natural cycles in our daily lives.


The book asks the basic question “Does your work or business renew you or wear you out?”

The book’s main focus is about work and creating inherent sustainability via a path of self development based on natural cycles. He is quick to point out that natural does not mean easy. As he states, “The move toward sustainability is not one frightening giant leap; it’s more a matter of progressing cyclically. With each repetition of the cycle you move closer to true sustainability.”

Heeks suggests that since business is very adept at using models as guides for all sorts of activities, it’s time to look behind the scenes in order to find the basic operating principles developed and refined over billions of years that govern all life.

The principles of sustainability that control a farm, an ecosystem or the whole Earth are universal, whether they are applied to individuals, work teams or entire organizations. To date, most efforts to apply these natural principles have been focused on the design of buildings, spaces and, more recently, preliminary efforts have been initiated toward product design. Only a few of the most enlightened organisations have attempted to alter their core structure to accommodate sustainability.

Alan Heeks says, “Most organizations are still very far from acknowledging or developing human sustainability; their prevailing culture and practices do not sit easily with natural cycles. Typically, the word cycle would only be used to describe the planning or budgeting procedure.”

 

 
Improving the quality of our business and working lives and making both the conditions and productivity of work more sustainable will be key to achieving success as well as attaining true sustainability in the years to come.

Read this and be challenged. 



The Natural Advantage: An Organic Way to Grow Your Business : 7 Principles for High Performance
Author: Alan Heeks
Publisher: Rodale Press (October 2001)
ISBN: 0875969356



 

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