The two most powerful words in marketing are?

The END RESULT of your marketing strategies.

End result is exactly what your prospect will get out of buying your product, service, or whatever else it is that you are trying to sell. Your only aim is to be able to answer questions such as ?

Marketing in the past focused on the benefits ? that?s fine but what a prospective purchaser/client want to know is do you understand their problem and does your service or product assist them is overcoming that problem.

Let?s talk about an example?

Lest say we are marketing a line of promotional shirts that we get contract manufacture red for us. What?s the end result ?. a shirt sale? NO ? a shirt that when purchased looks good wears well.

The end result is not just I was at this or that event or I promote this product. It?s about achieving the ?look? that you want and feeling ?good? about wearing the shirt that you bought. The end result is how their appearance will CHANGE for the better by owning the product.

What happens when you don?t think about the END RESULT?

Using the clothing example again. We may have a web site which shows all our products but provides no contact details. NO phone, physical or email forms or requests for further information. We do this because we don?t wish to deal with ?retail? customers.

What?s our end result? Someone is looking for some shirts for a major event and is looking to purchase say 5,000 items. They have previously purchased one of our shirts at another event. They find our web site but no contacts.

What?s the end result?

They go somewhere else .. to a competitor ? what?s the end result?

We don?t get a sale and the competition does. Our end result is not a happy customer wearing our shirt but a customer (may be unhappy) wearing another shirt.

The next time you sit down to write a sales letter or create a rough plan for a new product, you must think about how your product or service will CHANGE SOMEONE?S LIFE. Then you need to focus on the most problematical and emotional elements that you can think of. Prioritize them by the ones that will most greatly impact the majority of your prospects? lives. Then position your marketing around them.

Sell the end result and business or life changing aspects of your product and not the product itself.

What?s the end result of your product or service?