At a recent gathering I asked the question to a group I was talking to ... "What do you guys do?"

"I’m a plumber", "I'm a builder", "I'm an architect", "I'm a doctor" … was the reponse.

I thought to myself ... "How fortunate."

I have a leaky shower that I can't fix, my roof appears to be sagging and I'm not sure if it's an issue, I'm looking at doing some extensions and need some drawings completed and I've had this chronic chough that my GP can't seem to help me with.

My problem was that the plumber only works in high rise consturction, the builder only builds factories, the architect works with a government department and the doctor is actually a gynacologist.

See how clarity works.

Get clear about what you do, otherwise your generalities will be a cuase for much time wasting. 

What I’m discussing here is not your Unique Selling Proposition; it is your Unique Value Proposition, because this isn’t about sales it’s about value.

This is not your UPS or tag or anything it's a way of you seeking clarity in what you do.

If I was to distill what you do and bottle it, then put a label on that bottle using only ten words, what would they be?