Did you know that over 65% of Australians use the Internet today?

Currently 4.2m Australian shoppers buy online.

This means that Australians are spending an extensive amount of time on the Internet.

So, has your business allocated some of your marketing budget to the Internet in 2006?

For many businesses deciding what their web site will actually "do" is a difficult step.

Why the internet and your web site matters.

There are three critical issues every web site owner needs to face and feel comfortable with ...

• Information Overwelm? I think not. The sense of information overwhelm is at two poles. Too many responses from a search engine, not enough information on a web site. More information on your website is better as it will aid your customers and increase your credibility.
• Customer is in Control: The internet aids decision-making by connecting people to information. Either you provide the information they need and want or your competition does.
• Convenience Matters: The role of the internet in expanding the decision-aiding process. Good content has always been the ‘King’ and your ability to communicate and write has never been more important to the success of your business.

Forget about your web site being an online brochure. Brochures have an average life span of around 30 seconds. Instead become an author to your customers using your website as your ‘book’. Eventually it will become a knowledge base and will transform your website from the dreaded brochure into a ‘decision support tool ’ and something even more important it will build your credibility.