Marketing

Marketing is a way of doing business which puts your clients at the centre of your decisions.

These articles focus on various aspects of getting your message across or turning the focus on yourself to find solutions to what you are seeking in relation to your clients and prospects.

Collective wisdom ... or is it madness?
Heading in the opposite direction
Raising Your Prices? Then Read This
Per Customer Profit is a hot business concept.
More is Better
We Can't Afford It!
How Many Prospects Do You Really Need?
How you can earn $10,000 an Hour
Are cheapskates worth the worry?
The Premium of Premium
Don't confuse your wedding with your marriage!
Business and Marketing Myths
There's no such thing as a "customer"!
Ask the right questions
Walk away from free
Building Relationships
Don?t fuss about the small things
Seeking Clarity in What You Do
Are you an Opportunist or a Strategist?
Lemmings are alive and well
13 Million Australians have something in common
Is your marketing a tea bag?
No thanks I'm just looking
Whisper Sweet Something's
Loyalty
Is your brand a dodo?
Say "Thank You"
Referrals .. why bother?
Mission or Vision
Be a Bicycle Repairman
Learn from politicians and insurance companies.
Why "Word of Mouth" Doesn't Work
5 must haves
Better than Google AdWords
A Secret Recipe
A One-Day Marketing Plan
Ethical Email ... an oxymoron?
Be mean!!
What is a Web Marketing Plan?
5 Major Goals for Marketing your Web Site
Parts of a Web Marketing Plan
Are you looking for people who are looking for you?
The secret of Mac-Ice-Cream Marketing
Prices Have Risen, But Why Haven?t Yours?
What?s the end result of your product or service?
Make Money From Your Prospect?s Progress
Alternatives to Brochures
Your voice .... on paper
Can Bob build a business? Yes he can!
The need for ?niche?

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