Marketing

Marketing is a way of doing business which puts your clients at the centre of your decisions.

These articles focus on various aspects of getting your message across or turning the focus on yourself to find solutions to what you are seeking in relation to your clients and prospects.

1	No Plan ... No Idea
2	Are you as passionate about your business as your sport or hobby?
3	Are Apple and PayPal really customer focused?
4	Small Words
5	Get on with Video
6	Just 5 Ingredients
7	Is your message consistant?
8	Cool Ads
9	What's the point of a USP?
10	The Lipstick Factor
11	Collective wisdom ... or is it madness?
12	Heading in the opposite direction
13	Raising Your Prices? Then Read This
14	Per Customer Profit is a hot business concept.
15	More is Better
16	We Can't Afford It!
17	How Many Prospects Do You Really Need?
18	How you can earn $10,000 an Hour
19	Are cheapskates worth the worry?
20	The Premium of Premium
21	Don't confuse your wedding with your marriage!
22	Business and Marketing Myths
23	There's no such thing as a "customer"!
24	Ask the right questions
25	Walk away from free
26	Building Relationships
27	Don?t fuss about the small things
28	Seeking Clarity in What You Do
29	Are you an Opportunist or a Strategist?
30	Lemmings are alive and well
31	13 Million Australians have something in common
32	Is your marketing a tea bag?
33	No thanks I'm just looking
34	Whisper Sweet Something's
35	Loyalty
36	Is your brand a dodo?
37	Say "Thank You"
38	Referrals .. why bother?
39	Mission or Vision
40	Be a Bicycle Repairman
41	Learn from politicians and insurance companies.
42	Why "Word of Mouth" Doesn't Work
43	5 must haves
44	Better than Google AdWords
45	A Secret Recipe
46	A One-Day Marketing Plan
47	Ethical Email ... an oxymoron?
48	Be mean!!
49	What is a Web Marketing Plan?
50	5 Major Goals for Marketing your Web Site

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