directedfocus

Marketing

Marketing is a way of doing business which puts your clients at the centre of your decisions.

These articles focus on various aspects of getting your message across or turning the focus on yourself to find solutions to what you are seeking in relation to your clients and prospects.
1 The Problem with Evidence Based Communication
2 Don't Sit On The Fence
3 Customers are People
4 No Plan ... No Idea
5 Are you as passionate about your business as your sport or hobby?
6 Are Apple and PayPal really customer focused?
7 Small Words
8 Get on with Video
9 Just 5 Ingredients
10 Is your message consistant?
11 Cool Ads
12 What's the point of a USP?
13 The Lipstick Factor
14 Collective wisdom ... or is it madness?
15 Heading in the opposite direction
16 Raising Your Prices? Then Read This
17 Per Customer Profit is a hot business concept.
18 More is Better
19 We Can't Afford It!
20 How Many Prospects Do You Really Need?
21 How you can earn $10,000 an Hour
22 Are cheapskates worth the worry?
23 The Premium of Premium
24 Don't confuse your wedding with your marriage!
25 Business and Marketing Myths
26 There's no such thing as a "customer"!
27 Ask the right questions
28 Walk away from free
29 Building Relationships
30 Don?t fuss about the small things
31 Seeking Clarity in What You Do
32 Are you an Opportunist or a Strategist?
33 Lemmings are alive and well
34 13 Million Australians have something in common
35 Is your marketing a tea bag?
36 No thanks I'm just looking
37 Whisper Sweet Something's
38 Loyalty
39 Is your brand a dodo?
40 Say "Thank You"
41 Referrals .. why bother?
42 Mission or Vision
43 Be a Bicycle Repairman
44 Learn from politicians and insurance companies.
45 Why "Word of Mouth" Doesn't Work
46 5 must haves
47 Better than Google AdWords
48 A Secret Recipe
49 A One-Day Marketing Plan
50 Ethical Email ... an oxymoron?
 
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