directedfocus

If your business relies on discretionary spending - cutting back on staff as a first response may appear to be an ok decision by itself ... but caution your customer service levels are compromised.

One regional manufacturer/retailer in the housing value added products area recently conducted an in house workshop focusing on customer service.

By reviewing their sales data over the last 3 years what stood out was that "word of mouth" has been the top "pathway to their door". The reason for that happening ... top quality service.

In a boom or bust economy "word of mouth" is always a critical revenue generator and the idea of cutting back on staff in order to maintain the bottom line will obviously mean that service requests and outcomes will need to be closely monitored.

There are other more productive ways to recover, maintain, or improve your bottom line.

Remember you can't "cost cut" your business to grow it for the future.