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A clever book on consultative selling - helping clients reach their objectives. An exceptional book that puts selling in the right context - win/win. It's a great book for consulting and other service professionals because it's primarily about complex, consultative sales. No gimmicky closing techniques, but approaches for building solid relationships. A good read and also very well designed. If you just don't think of yourself as a salesperson and even hate the idea of selling, this book is for you. You'll never view selling quite the same way again. You'll see it as a process of "helping clients succeed."
Let's Get Real
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