Some ads are cool and they get placed on Youtube, and millions down load them, and others like me put them on their web site, and even more email links to others saying check this out.

Some actually win awards, and that's great but what's the point?

Indeed...

This ad came on the TV the other night and my wife commented ... "what was that ad about?"

Here it is .. takes around 30 seconds to watch and I've got some thoughts to discuss afterwards

Adobe Flash Player not installed or older than 9.0.47!

I don't watch a lot of TV but only last night my wife yelled out for me to "come and watch this ad again "

The three questions arise yet again

• What product was the ad selling?
• What was the name of the company selling the product?
• What was the tagline for the product?

Ok cool ads win awards (this one may have one an award I don't know) but they don't always get results where it matters.

Your marketing and advertising should ALWAYS be about getting people to take an action.

You may be saying, "But Andrew why don't you don't get it? It's entertaining"

As I said at the start yes people are sending it to friends and downloading it from YouTube! It's been viewed 4,330,222 times!

I do get it, and it's important to make your marketing and promotions entertaining.

No doubt this ad, and others like it drove visitors to their web site ... But for what purpose? For what real outcome?

All advertising and marketing is about sales

• Are you monitoring what is driving your sales?
• Which of your sales funnels is bringing in the most leads and why?
• What do you need to do to improve the funnels that aren't?