| What's the point of a USP? | |
 Creating a powerful Unique Selling Proposition (USP) for your business focuses attention on the benefit of doing business with you firmly entrenched in your prospect's mind.The key to a powerful unique selling proposition is to find something you do ... the value of what you deliver to your clients ... that is totally unique. Something no one else is offering. Ideally something no one else can offer. At the end of this famous and very entertaining ad you'll see what could be classed as one of the greatest Unique Selling Propositions in history (this video runs for 56 seconds)... Adobe Flash Player not installed or older than 9.0.47!  Ask yourself ... "What benefit do my customers receive from doing business with us?" "What is it that sets my business, my product, my service apart from everyone else?"
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