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Fuel prices on the increase, interest rates rising, cholesterol and weight on the high side, credit card nearly maxed out, overdraft nudging a bit high ... don't fuss there is an instant cure Isn't that what everyone wants? To do what they want and then take a pill and all the pain and angst goes away and you can continue on the excesses as you were. No one wants a process, a strategy, and approach to address the change they need to make to get the outcomes they know they need ... they just want an instant cure. The cure comes from a doctor ... doesn't it?Ok so you can eat all you like and do zero exercise and take that pill the doctor gives you ... not gain one single gram? Not likely. Doctors don't provide cures, neither do accountants lawyers or marketing consultants. All we can do in reality is facilitate change. The issue is that what gets sold, is the instant cure because that's what people want to buy. Over the last week I have met three businesses that didn't have a budget, didn't have a plan for where they are going and they all had had an "unexpected" cash flow crisis, that would not have eventuated if they had been using a cash flow budget. Sadly they all said they didn't see the need to monitor their cash flow they all saw the solution to their demise was a quick discount sale offer. Who get's conned and why?Many people are desperate to have change happen without changing, even though we know doing the same thing over and over and expecting a different outcome is a sign of insanity. Interestingly each of us know deep down that there's no real cure out there, even if that's what you pay for. The cure is to change what you are doing and that way getting a different outcome. Are you chasing the instnat cure or are you looking for longer term change? |
directedfocus offers business owners a platform for moving toward a bigger future, even when their business is in turmoil. For more information, please contact us at 03 53180250, or learn more about the Business Challenge Network here


