Blog @ directedfocus

Dare to be Different

Being different, or more correctly having a point of differentiation is one of the most critical communication strategies a small business can adopt.

If you can't find that point of difference then what is it that sets your business apart from your competitiors other than price?

Nothing

Slow Training

Slow food is all the rage around the world, and if you aren't up with the food scene, it's about the concept of encouraging us to take our time. Care is taken with preparation and cooking time. There is no rush. The best outcome is pursued with passion.

The same cannot be said for many business pursuits.

It's all about how fast we can get it done. How instant is the action, how instant is the response or reaction.

We want people to make instant decisions, in case they move on and make an instant decision somewhere else.

Visual Thinking

I don't spend time wandering through YouTube or Google Video looking for cool stuff but I love it when others do and share their findings.

Thanks to Dan Roam of The Back of the Napkin for pointing this one out to me

I have always connected with the Muppets and Kermit and this video from the Ed Sullivan Show of 1966 just nails it

Busyness and Lost Opportunities

Its so easy to become busy - being busy - and as a result miss out on "singing the song of your life."

Being ordinary and mundane is very unbecoming

Becoming extraordinary and world class doesn't mean you are ego driven ... it's about you expressing your full potential

Leadership and Ego

As a sprinter, middle, then long distance runner from way back I take a keen interest in the Olympic Athletics.

I watched in awe at the final of the Olympic 100 Meters Sprint Final.

The ease at which Usain Bolt left behind the other competitors was unbelievable.

What's your excuse?

I've been travelling up and down inland Australia from Central Victoria to Western Queensland and back recently and learnt lots from my communication with business owners and their staff.

When you carry out a business in Mt Isa, which is situated 1800 kms from Brisbane, the nearest capital city, the stock standard excuse for not having products in your store ... it's on a truck somewhere.