directedfocus

“You never want a serious crisis to go to waste.
What I mean by that is it's an opportunity to do things you thought you could not do before.”

Crisis and change are two words that so many are fearful of.

Four steps can help over come this fear.

No matter what our circumstances if you are a business owner, a professional or seen as a leader what you say or do is observed.

When things slow down and sales drop off many business owners and marketers worry about price and arrive at the idea that .. "as times are tough people care about price, and nothing but the price."

Strangely people actually care more about value, even more so than they used to because they don’t want to overpay.

During the start of 2008 make-up giants L'Oreal and Estee Lauder knew we were facing a global recession.

How they knew was because sales of lipstick over that period were on the increase.

The last time they had witnessed such a jump from normal sales figures was in the months following 9/11. The world entered recession soon after.

Ok so what's that got to do with your business?