directedfocus

"It’s so easy to say no to it.

"It’s so understandable to want to fix it and make it more conventional and familiar.

Strategy is seen by many to be a waste of time ... actions are seen to be important.

Many times we see businesses who have not assessed whether the path they are on is the correct one ... all too often it's too late when the realisation happens

Do, it has to be one of the smallest and most commonly used little words, but have you as a business owner ever given any thought to its importance?

Most of us, when we communicate ... present facts and proof and expect a rational consumer or peer to make an intelligent decision on what's better for them.

You know the immediate value of your plant and equipment, buildings and stock on hand ... but do you know the value of your staff?

Marcus Blackmore figures that each of his staff are a $1,000,000 investment, and may be this should be reflected on the balance sheet.

It's yet another new year ... chemist shops are selling out of nicotine patches, gyms are full of sweaty bodies, people will cut down on drinking, and promises of all shapes and sizes will be made.

Sitting on the fence is not an option for anyone.

With the obvious comments about what that does to you physically, from a business perspective it's also not an option.

• I feel out of control
• I'd like to be in control
• I'm a real control freak
• How can I control this?

Because is always used in connection with cause and effect.

Because "this" then "that", when you use because in any sentence you are actually disempowering yourself and your ability to react and take charge of your business and your actions in that circumstance.

When an ostrich feels threatened it buries its head in the sand - well that's how the story goes.

It is said that the ostrich believes, that if it can’t see you, then you don’t exist. Danger averted.

This is one of the primary reasons businesses don’t hire "ostriches" for customer service jobs.

Simply ignoring a customer will not alleviate the problem the customer faces, nor will it make them go away.