directedfocus

Providing a guarantee is a way of assuring customers that what is promised is delivered.

Guarantees can take a number of forms ... regardless a guarantee is about honouring your word.

A common thread that is appearing in small business conversations is passion.

Get passionate about what you do.
Passion for your business is an essential ingredient when building a business.
Passion is what makes people believe.

Passion is more often related to relationships, sport (particularly golf), the arts, theater, movies where people exude enthusiasm. But what about business passion?

Reader, member and customer surveys are de rigueur at present

Nearly every business I interact with has sent me a request to complete a survey in the last couple of weeks

The challenge is to get the focus the right way round.

Small words can make a big difference when you are communicating, by changing the focus on what people read, comprehend and act upon.

A tree and a weed may look rather similar when they first begin to grow.

The weed may even spring up taller and faster, causing you to assume that it is the more effective of the two plants.