A business parable is a story, that illustrates an issue, a strategy or an ethical dilemma that faces a business from time to time.

These parables are based on actual happenings with the obvious name changes to "protect the innocent".

Marketing is a way of doing business which puts your clients at the centre of your decisions.

These articles focus on various aspects of getting your message across or turning the focus on yourself to find solutions to what you are seeking in relation to your clients and prospects.

The books reviewed here are each great reads, in their own right.

I haven't put them here because I believe everything that is written in them or that I would follow everything that is espoused in them.

They serve to provoke, antagonise, encourage and above all make you think. I believe that's what a good book is all about.

No I haven't read them all .... but I'll get round to doing so.

These reviews have been provided by friends and clients as well as myself. If you've read something not listed then let me know and we can put it up here to provoke others.

Articles here whilst they don't fit the marketing section and are general by nature still impact upon the direction and focus we take.

Where articles have been written by others they are acknowledged.